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The Insider (Formerly Business Insider)

The Insider (Formerly Business Insider)

Media Outlet: The Insider
Founded: 2007
Aliases: None
Type: Financial News Website
Location: New York City, New York
Channel(s): Online
News Network Affiliation: None
Former Affiliation(s): None
Owner: Axel Springer SE

About The Insider

Previous to 2021, the Insider was called the Business Insider, an online publication that covers mostly financial news and business. Outside of publishing business and financial news, The Insider also publishes reviews and lifestyle stories. The publication is owned by publishing house Axel Springer and operated in international editions, including the United Kingdom. The publication is a combination of articles from original content and news stories from aggregate sources.

The Insider History

The Insider was launched in 2007 in New York City. Founded by Kevin P. Ryan, Henry Blodget, and Dwight Merriman, the publication started as an aggregate of vertical blogs—Silicon Alley Insider (launched in 2007) and Clusterstock (launched in 2008). These publications not only discussed business, but they also covered an array of subjects.

At the time, the two platforms did see success with Clusterstock appearing in Time magazine’s list of the best 25 blogs in 2009, and the Silicon Alley Insider being selected PC Magazine’s “Favorite Blogs of 2009.” Finally, Webby also selected Business Insider as an honoree for Best Business Blogs in 2009 and then it nominated the publication again in 2015 in the Blog-Business category.

By 2012, the online magazine—that targeted investors and financial professionals—had accumulated 5.4 unique visitors to the platform, and more significantly, the publication was named Inc. 500. In 2014, the New York Times compared the publication to that of the more established Wall Street Journal in terms of web traffic. Finally, in 2017, Digiday nominated The Insider at their annual publishing awards ceremony in two different categories—“Best New Vertical” and “Best Use of Instagram.”

Blodget announced that the publication would try to increase traffic and subscribers in 2021. In early 2021, the company announced its name change from Business Insider to The Insider. The Insider has evolved from being a magazine that just published financial and business news to one that also includes reviews and other lifestyle articles. The Insider has received many accolades from major publications and industry organizations, making it a go-to resource for investors and financial professionals. Get your business on The Insider by sending a press release. PR Distribution is partnered with The Insider and/or with their content syndication partner(s).


Business Insider. (2021). Wikipedia. Retrieved on February 16, 2021, from
Business Insider is now Insider. (2021). Business Insider. Retrieved on February 16, 2021, from
Business Insider Website. (2021). Retrieved on February 16, 2021, from

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