Media OutletS™ Bios

Yahoo! Finance

Yahoo! Finance

Media Outlet: Yahoo Finance
Founded: 1997 (January 19)
Aliases: None
Type: News and Entertainment
Location: New York City, New York
Channel(s): Online
News Network Affiliation: None
Former Affiliation(s): None
Owner: Verizon Media
Key People: Andrew Serwer (editor)

About Yahoo! Finance

A media property of Verizon Communications, Yahoo Finance is an online news and entertainment platform, offering visitors financial news, data, and commentary (stock quotes, press releases, original content, and financial reports). The site posts content from external sources, in addition to content written by staff journalists. It also offers online personal finance management tools.

Yahoo! Finance History

Launched in 1997, Yahoo Finance would not really expand until Nathan Richardson, Yahoo general manager, increased revenue from $10 million to $110 million and expanded the partners of the site from 10 to 200 five years after the onset of the millennia. Yahoo Finance’s rise in popularity was due to establishing a connection, or moat, with users, causing them to return to the site through game-changing content (an intersection among business and sales, products, and technology). However, the clincher was the addition of the stock ticker tool.

Before adding the stock ticker, Yahoo Finance simply accessed stock quotes from Reuters. The staff at Yahoo Finance opened an office in India, and with six engineers, they developed the tool that would provide site visitors financial market data and ticker feeds. Eventually developing a stock ticker quote box from the data and ticker feeds, the company connected with site partners like Motley Fool and Quicken, and soon, it drove traffic to the site. Since that time, the site has grown considerably, offering an amalgam of finance-related stories and personal finance tools.

Yahoo Finance is a news and entertainment platform that provides users with copious amounts of finance-related news, news stories, and tools. Based in New York City, New York, Yahoo Finance is the place to get up-to-date finance-related content, stock quotes, and data. Get your business on Yahoo Finance by sending a press release. PR Distribution is partnered with Yahoo Finance and/or with their content syndication partner(s).


Smillie, D. (2009, February 3). Nathan Richardson’s modest proposal. Forbes. Retrieved on February 13, 2021, from
Yahoo. (2021). Wikipedia. Retrieved on February 13, 2021, from!_Finance.

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